Work

Dignified Branding and Its Role in the Cryptomarket

Year: 2024

Type: article

Abstract: The advent of decentralized digital economies, particularly in the cryptomarket, necessitates new and ethical marketing approaches that prioritize transparency, trust, and long-term value. Dignified Branding (DB), a concept introduced by Mandeep Gupta, proposes a revolutionary shift away from the traditional commission-driven network marketing model by focusing on community-driven, volunteer-based product promotion. This paper examines the core principles of Dignified Branding and its potential impact on the cryptomarket. The absence of financial incentives, commissions, and competitive influences in DB creates a novel approach, one that aims to build trust, promote education, and ensure that the entire community benefits rather than individual investors.

Source: Scientific Journal of Metaverse and Blockchain Technologies

DOI: 10.36676/sjmbt.v2.ispecial.51

Author: Mandeep Gupta

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4403784154

FWCI:

Cites: 2

Cited by:

Related to: 10