Work

Unveiling the dynamics that shape online impulse buying behavior

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-03-2024-0147

Authors: Aastha Kathuria, Apurva Bakshi

Institution: Thapar Institute of Engineering & Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403784546

FWCI: 6.548

Cites: 79

Cited by: 14

Related to: 10