Marketing in agribusiness: an analysis of digital marketing in strengthening the agricultural sector
Year: 2024
Type: article
Abstract: This course completion work addressed the impact of digital marketing on Brazilian agribusiness, highlighting the growing importance of digital marketing as a vital tool for strengthening the brand, in addition to providing connections between rural producers and other companies. The objective was to analyze how digital marketing with effective strategies positively impacts agribusiness companies, covering areas such as sales, visibility, brand strengthening and positioning, increasing credibility and the role of social networks in communicating with rural producers and other companies in the sector. This study not only highlighted the importance of digital marketing in adapting agribusiness to new consumer standards, but also emphasizes its urgency, complementing traditional marketing to face contemporary challenges, boosting innovation, competitiveness and sustainable development of the Brazilian agricultural sector.
Authors: Eduarda Farias, Francieli de Fatima Missio, Adilson Luiz Seifert
Institution: Universidade Estadual de Londrina
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403798339