A Study on the Design Characteristics and Value of Offline Shopping Environments based on Brand Experience - Focusing on the cases of pop-up stores in department stores in Busan -
Year: 2024
Type: article
Source: 일러스트레이션 포럼
Authors: 국립부경대학교 일반대학원 산업디자인학과 박사과정, Xin Peng, Chung Gun Jang
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4403800796