Work

Understanding the behavioural intention of students for education via OTT platforms driven by social media advertisements

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Applied Research in Higher Education

DOI: 10.1108/jarhe-07-2024-0332

Authors: Latika Sharma, Himanshu Bagdi

Institution: Manipal University Jaipur

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4403830460

FWCI: 1.459

Cites: 74

Cited by: 2

Related to: 10