Work

The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?

Year: 2024

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-02-2023-0099

Authors: Fanny Fong Yee Chan, Steven Marc Edwards

Institutions: Hang Seng University of Hong Kong, Southern Methodist University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403836166

FWCI: 1.403

Cites: 94

Cited by: 3

Related to: 10