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Do commitment and asset specificity serve as the double-edged sword to assist co-production in enhancing value co-creation? A dyadic approach in Taiwan

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2024-0459

Authors: Li-Wei Wu, Chung-Yu Wang, Yun-Chia Tang

Institutions: Tunghai University, National Kaohsiung University of Science and Technology

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403836908

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Cites: 66

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Related to: 10