Work

Identifying NFT consumer segments: a consumption value theory and luxury perspective

Year: 2024

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-10-2023-0584

Authors: Jacqueline Eastman, Atefeh Yazdanparast, Seth Ketron

Institutions: Florida Gulf Coast University, Clark University, University of St. Thomas - Minnesota

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403854473

FWCI: 8.756

Cites: 57

Cited by: 19

Related to: 10