Work

The gift of cultural capital: How culturally mixed gifts strengthen giver-recipient bonds

Year: 2024

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2024.115026

Authors: Zhuomin Shi, Qianying Huang, Xiangyun Zhang

Institution: Sun Yat-sen University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: 逆全球化下中国品牌原产国效应的差异化形成机制和应对策略研究

OpenAlex ID: W4403854873

FWCI: 3.671

Cites: 67

Cited by: 8

Related to: 10