Work

Luxury fashion brands in metaverse retailing – a review of literature and practice

Year: 2024

Type: article

Source: foresight

DOI: 10.1108/fs-07-2023-0132

Authors: Fung Yi Tam, Jane Lung

Institution: Macao Polytechnic University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403877776

FWCI: 7.373

Cites: 56

Cited by: 16

Related to: 10