Work

Research on the Application of Big Data Analysis in Green Marketing Strategies

Year: 2024

Type: conference-paper

Source: International Conference on Artificial Intelligence and Computer Information Technology (AICIT)

DOI: 10.1109/aicit62434.2024.10730039

Authors: Chenyang Zhou, Sang-Bum Son, Chenming Zhu, Xinyuan Zhu

Institutions: Yeungnam University, Dongshin University, Chonnam National University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: closed

OpenAlex ID: W4403920150

FWCI: 2.596

Cites: 10

Cited by: 2

Related to: 10