Work

The Effects of Background Music Tempo on Consumer Switching Intentions: The Mediating Role of Arousal

Year: 2024

Type: article

Source: International Telecommunications Policy Review

DOI: 10.37793/itpr.31.3.2

Authors: Eun Young Lee, Chan Su Park, Dongwon Min

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403959820

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