Digital Marketing Strategies for Restaurants and Tourism Development in the Braj Region of Uttar Pradesh, India
Year: 2024
Type: article
Study design: Observational Study
Abstract: This research explored digital marketing strategies for restaurants in the Braj region of Uttar Pradesh, India, using a mixed-methods approach over six months. It involved a representative sample of 25 restaurants selected through stratified random sampling to ensure diversity. Quantitative data were collected via structured surveys assessing website presence, social media engagement, and online reviews, while qualitative insights were gathered through in-depth interviews and focus groups with restaurant owners and marketing managers. Data analysis included descriptive statistics and regression analysis to examine the relationship between digital presence and business performance, alongside thematic analysis to identify cultural influences on marketing strategies. The study engaged 384 participants and uncovered key insights into the challenges and opportunities of digital marketing in this culturally rich area. Findings emphasized the importance of cultural alignment in enhancing consumer engagement and satisfaction, offering valuable implications for effective digital marketing in the hospitality sector.
Source: Journal of Tourism Insights
Authors: Vikas Sharma, Dr. Indraneel Bose, Dr. Ankit Srivastava, Garima Jain
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403996984