Work

Analysing brand attachment for restaurant table booking mobile application

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-06-2024-0290

Authors: Neha Srivastava, Gunjan Malhotra

Institution: Institute of Management Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404028035

FWCI: 0.935

Cites: 56

Cited by: 2

Related to: 10