Work

Deciphering How Country of Origin and Brand Trust Impact Generation Z's Purchasing Choices: A Comprehensive Analysis

Year: 2024

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/iceect61758.2024.10739199

Authors: Tanya Rawal, Shipra Agarwal

Institution: Graphic Era University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404035500

FWCI:

Cites: 20

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Related to: 10