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The Impact of Involvement of Domestic Fashion Brands on Cultural Identity: A XGBoost Artificial Intelligence Algorithm

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: IEEE Information Technology, Networking, Electronic and Automation Control Conference (ITNEC)

DOI: 10.1109/itnec60942.2024.10733281

Authors: Naiqing Yin, Jie Zhou

Institutions: Chinese Academy of Sciences, Institute of Psychology, Chinese Academy of Sciences

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404037174

FWCI:

Cites: 10

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Related to: 10