Work

Survival of the greenest: how evolutionary motives affect sustainability campaign message persuasiveness

Year: 2024

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-01-2023-0026

Authors: Dean Charles Hugh Wilkie, Sally Rao Hill, Ruhani Angana Silva, Abas Mirzaei

Institutions: The University of Adelaide, Macquarie University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4404044641

FWCI: 2.354

Cites: 62

Cited by: 5

Related to: 10