Work

Analysis of the Generational Context of Brand Love Using Quantitative Data

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: IEEE International Symposium on Intelligent Systems and Informatics (SISY)

DOI: 10.1109/sisy62279.2024.10737627

Author: Réka Saáry

Institution: Obuda University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404057421

FWCI:

Cites: 23

Cited by:

Related to: 10