Work

Impact of sports brands’ activities: Are consumers willing to pay a price premium?

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-05-2024-0114

Authors: Min-Ah Ryu, Han Soo Kim, Weisheng Chiu, Seomgyun Lee

Institutions: Jeonbuk National University, University of North Florida, Hong Kong Metropolitan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404062704

FWCI: 3.722

Cites: 78

Cited by: 8

Related to: 10