Exploring construal level matching effects: focusing on descriptive norms and temporal framing in environmental cause-related communication contexts
Year: 2024
Type: article
Authors: Chung In Hazel Yun, Yeonsoo Kim, Y. Greg Song
Institution: The University of Texas at Austin
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4404065155
