Work

Examining the customer experience in the metaverse retail revolution

Year: 2024

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2024.115045

Authors: Mark R. Gleim, Heath McCullough, Colin Gabler, Linda Ferrell, O.C. Ferrell

Institution: Auburn University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404072208

FWCI: 18.47

Cites: 107

Cited by: 40

Related to: 10