Work

Comparing the distinctive influences of physical and social servicescapes on brand love for internet‐famous restaurants

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-02-2024-4991

Authors: Shuhao Li, Yuhang Zhang, Mimi Chen

Institution: Qingdao University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404084048

FWCI: 4.697

Cites: 59

Cited by: 10

Related to: 10