Work

The Difference in Virtual Influencer Impression, Face Processing, and Advertising Effect According to Category Perception

Year: 2024

Type: article

Source: Discourse and Policy in Social Science

DOI: 10.22417/dpss.2024.10.17.2.55

Authors: Gho Kim, Yu-Hwa Son

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404086904

FWCI:

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