Work

Mechanism for developing brand equity of higher education institutes using intangible resources: a serial-multiple mediation analysis

Year: 2024

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-11-2023-0645

Authors: Kritika Khanna, Jagwinder Singh, Sarbjit Singh Bedi

Institution: Dr. B. R. Ambedkar National Institute of Technology Jalandhar

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4404111219

FWCI: 0.935

Cites: 127

Cited by: 2

Related to: 10