Work

Effect of Beauty Short-form Content Attributes on Cosmetics Purchase Intention : Mediating Effect of Viewing Immersion

Year: 2024

Type: article

Study design: Observational Study

Source: The Journal of Next-generation Convergence Technology Association

DOI: 10.33097/jncta.2024.08.10.2411

Authors: 서경대학교 글로벌 뷰티테라피 & 코스메틱학과 강사, Tae-hyun Shin

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404116895

FWCI: 0.472

Cites:

Cited by: 1

Related to: 10