Year: 2024
Type: article
Abstract: This paper analyzes Huawei's global marketing strategies, focusing on market segmentation, pricing, channel management, and promotions. It explores how Huawei adapts to political, economic, cultural, and technological factors to navigate diverse markets and maintain competitiveness. The study also addresses challenges like geopolitical tensions and market saturation, offering recommendations for diversification and strengthening local partnerships. Ultimately, the paper highlights Huawei's strategic adaptability and long-term potential for global leadership in the technology and telecommunications sectors.
Author: Nyu Luo
Institution: Al-Farabi Kazakh National University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4404141931