Work

The Influence of Social Media on Impulsive Buying

Year: 2024

Type: article

Abstract: Background: There has been an increase in internet usage and e-commerce users in early 2021. Objective: to determine the effect of social media on impulsive buying. Method: using quantitative correlational methodology. Subjects were 330 respondents, Pearson product moment correlation analysis. Result: coefficient value of 0.448, significance value of 0.001. Social media has a significant effect on impulsive buying with an explained variance of 0.200 (20%). Conclusion: social media has an effect on impulsive buying

Source: PSIKOSAINS (Jurnal Penelitian dan Pemikiran Psikologi)

DOI: 10.30587/psikosains.v19i2.8413

Authors: Ni Wayan Sukmawati Puspitadewi, Fathin Fadhilah

Institution: Universitas Negeri Surabaya

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404152986

FWCI: 0.944

Cites:

Cited by: 2

Related to: 10