"Exploring the Dynamics: Unraveling the Impact of Facets Model on Social Media Advertising among College Students"
Year: 2024
Type: article
Abstract: This research embarks on a profound exploration of the Facets Model, inspired by the foundational principles elucidated in "Advertising & IMC Practices and Principles" by Sandra Moriarty, Nancy Mitchell, Charles Wood, and William Wells. The study aims to unravel the intricate relationships between Perception, Emotion, Cognitive processes, and the Persuasive factor within the context of social media advertising. With the college student demographic as the focal point, we delve into the profound insights provided by the renowned authors, seeking to augment their theoretical framework with empirical evidence.
Author: T.Manoj Kumar, S.Ramesh Babu, S.Ajith Kumar
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4404155710