Work

Did you notice us? An eye-tracking investigation of sponsorship at the US Olympic swim trials

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-03-2024-0053

Authors: Ali B. Mondt, Alan Morse, Zachary Evans

Institutions: Idaho State University, University of Northern Colorado, Ball State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404157044

FWCI: 1.415

Cites: 53

Cited by: 3

Related to: 10