Work

Effects of informativity, interactivity, playability, and familiarity of TikTok Golf Live Video on Subscription Intention: Focusing on gender differences

Year: 2024

Type: article

Study design: Observational Study

Source: Korean Journal of Sports Science

DOI: 10.35159/kjss.2024.10.33.5.797

Authors: Woo-Jin Jung, Young-Chyul Choi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404160471

FWCI: 0.744

Cites:

Cited by: 1

Related to: 10