Work

The impact of review sentiment complexity on perceived helpfulness: an information overload perspective

Year: 2024

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-04-2024-0196

Authors: Mingli Zhang, Zihan Wei, Yafei Liu

Institutions: Beihang University, Beijing University of Chemical Technology, China University of Geosciences (Beijing)

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404183032

FWCI: 4.377

Cites: 73

Cited by: 6

Related to: 10