Work

The role of social media data in enhancing B2B omni-channel marketing efforts in small businesses

Year: 2024

Type: article

Source: Journal of Small Business and Enterprise Development

DOI: 10.1108/jsbed-02-2023-0051

Authors: Orla Hayes, Felicity Kelliher

Institution: South East Technological University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404197031

FWCI: 3.648

Cites: 54

Cited by: 5

Related to: 10