Year: 2024
Type: article
Abstract: Artificial intelligence (AI) is transforming digital marketing by providing advanced tools for data analysis, consumer targeting, and personalized engagement. AI enables businesses to adopt data-driven strategies, improving marketing communication across content creation, social media, email, and CRM platforms. Through AI-powered tools such as chatbots, predictive analytics, and social listening, companies can enhance customer service, optimize advertising, and analyze user behavior in real-time. This integration of AI has redefined marketing by fostering more strategic, tailored approaches that build deeper consumer connections. As AI evolves, its role in digital marketing is expected to expand, offering unprecedented opportunities for innovation and engagement.
Author: V Anandha Valli
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4404198816