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The impact of social media on consumer behavior

Year: 2024

Type: article

Abstract: This study analyzes the impact of social media on consumer behavior focusing on the role of influencers, advertisements, and social interaction. The research aims to provide new insights on how companies can use social media as an effective marketing tool.

Source: International Journal of Financial Administrative and Economic Sciences

DOI: 10.59992/ijfaes.2024.v3n10p15

Authors: Faisal Aljudayi, Asmaa Abuanza

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4404213799

FWCI: 2.233

Cites:

Cited by: 16

Related to: 10