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Email Marketing: Is It Still the Influence Young Adults on Purchase Decision

Year: 2024

Type: article

Abstract: This study has been undertaken to understand customer’s perception towards email marketing. The main aim of this research is to identify customer’s opinion in advertisement on email, how it’s useful for the customers, how much the customers believe theadvertisers, have they brought products based on the advertisement in email. This studyis mainly taken to know about the email marketing impacts on youths only. A sample of 100 responses have been collected through questionnaire. Chi-square andCorrelationAnalysis has been used.

Source: South Eastern European Journal of Public Health

DOI: 10.70135/seejph.vi.2084

Authors: Dr. T. V. Ambuli, V. Praveen Kumar, R. Surendher

Institutions: SRM Institute of Science and Technology, Azrieli College of Engineering Jerusalem, Jerusalem College of Engineering

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404223028

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