Work

Emotion as Cause, Effect, Mediator, and Moderator in Marketing: An Integrative Review and Future Research Directions

Year: 2024

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.2430

Authors: Suchi Aeron, Zillur Rahman

Institutions: O. P. Jindal Global University, Indian Institute of Technology Roorkee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404235300

FWCI: 7.484

Cites: 249

Cited by: 16

Related to: 10