Work

A committed brand facing moral dilemma crises: the role of inferred goodwill and self-brand connection in consumer regret

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-09-2023-4704

Authors: Jisu Jang, Jiyun Kang, Christine Huan

Institution: Purdue University West Lafayette

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404245236

FWCI: 4.21

Cites: 64

Cited by: 9

Related to: 10