Work

More than the name

Year: 2024

Type: article

Source: Strategic Direction

DOI: 10.1108/sd-10-2024-0223

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404246328

FWCI:

Cites: 1

Cited by:

Related to: 10