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The Impact of Virutal Influencers’ Anthropomorphism Attribute and Consumers’ Self-congruity on Attitude and Intention to Interact through Perceived Attractiveness and Novelty

Year: 2024

Type: article

Source: Journal of Marketing Management Research

DOI: 10.37202/kmmr.2024.29.4.1

Authors: 경북대학교 경영학부 박사후연구원, Jihyeon Lee, Hanku Kim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404281927

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