Understanding the Role of Show Host in Live Commerce: The Moderating Effect of Customer’s Gender
Year: 2024
Type: article
Study design: Observational Study
Source: The e-Business Studies
Authors: Yan-Xi Chen, Byoung-Soo Kim
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4404289009