Work

Optimizing Marketing Strategy by Performing Customer Segmentation

Year: 2024

Type: conference-paper

DOI: 10.1109/acroset62108.2024.10743643

Authors: Amiya Ranjan Panda, Priyanka Rout, Aman Gautam

Institution: KIIT University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404294338

FWCI: 6.316

Cites:

Cited by: 5

Related to: 10