The process of alienation of communication in the consumer society: A look at the consequences for the environment
Year: 2024
Type: conference-paper
Abstract: The process of communication alienation in consumer society reveals a growing disconnect between individuals and the impact of their consumption habits on the environment. In this context, communication acts as an instrument that perpetuates consumerist values and practices, often ignoring the environmental consequences. Advertising and media discourse promote an idealized view of consumption, where success and happiness are linked to the acquisition of goods and services. This phenomenon contributes to public alienation, discouraging reflection on the ecological impacts of everyday actions. The illusion of abundance and planned obsolescence reinforce the idea that natural resources are infinite, distancing consumers from sustainable practices. A critical analysis of this communication alienation allows us to understand how society is conditioned to consume without considering environmental damage, reinforcing the need for communication that promotes awareness and ecological responsibility. This study suggests that a change in the communication paradigm can reverse the situation of alienation and promote more conscious and sustainable consumption.
Authors: Irlena Moreira Lopes de Souza, Ricardo Daher Oliveira
Institutions: HEC Montréal, Universidade do Estado da Bahia
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4404307675