Work

“It’s more delicious because I like you”: commercial food influencers’ follower satisfaction, retention and repurchase intention

Year: 2024

Type: article

Study design: Observational Study

Source: Industrial Management & Data Systems

DOI: 10.1108/imds-03-2024-0190

Authors: Mohammad Olfat, Reuben Kirkham

Institutions: Islamic Azad University, Science and Research Branch, Monash University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404330010

FWCI: 9.404

Cites: 69

Cited by: 13

Related to: 10