Work

Hispanic Marketing

Year: 2024

Type: book

Source: Routledge eBooks

DOI: 10.4324/9781003230755

Authors: Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404333254

FWCI: 1.721

Cites:

Cited by: 2

Related to: 10