Work

Investigating the role of brand love on brand advocacy in the local eco hijab fashion industry

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Islamic marketing

DOI: 10.1108/jima-04-2023-0117

Authors: Iin Mayasari, Handrix Chris Haryanto, Handi Risza, Gancar Premananto

Institutions: Universitas Paramadina, Universitas Airlangga

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404335361

FWCI: 5.649

Cites: 100

Cited by: 12

Related to: 10