Work

Exploring application of neuromarketing in advertising effectiveness: a bibliometric and TCCM-based approach

Year: 2024

Type: article

Study design: Systematic Review

Source: Journal of Contemporary Marketing Science

DOI: 10.1108/jcmars-05-2024-0017

Authors: Tanu Pandey, Manya Goel, Srinidhi Kumari, Shankar Nath Jha

Institution: Banaras Hindu University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404335869

FWCI:

Cites: 76

Cited by:

Related to: 10