Work

Crafting brand love: role of perceived brand localness, foreignness, coolness and consumer identities in digital retail banking

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-05-2024-0321

Authors: Asif Ali Safeer, Mehrab Nazir

Institutions: Huanggang Normal University, Manchester Metropolitan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404394313

FWCI: 3.742

Cites: 52

Cited by: 8

Related to: 10