Smart moves: Flipkart’s name-personalized nudging techniques to combat cart abandonment
Year: 2024
Type: article
Authors: Vaidhyanathan Sajan, PS Rajeswari
Institution: SRM Institute of Science and Technology
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4404404256