Work

Impact of electronic word of mouth (e-WOM) on purchasing decisions: an empirical study

Year: 2024

Type: article

Study design: Observational Study

Source: Benchmarking An International Journal

DOI: 10.1108/bij-08-2024-0642

Authors: Krishna Roy, Ujjwal Kanti Paul, Saurabh Tiwari, Arunava Mookherjee

Institutions: National Institute of Technology Durgapur, Dr. B.C. Roy Engineering College, O. P. Jindal Global University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404414989

FWCI: 11.67

Cites: 123

Cited by: 16

Related to: 10