The Effect of Omni-Channel Experience on Consumer's Shopping Intention and Product Review Intention*
Year: 2024
Type: article
Abstract: Purpose: The advancement of information and communication technology has revolutionized the retail industry, and the recent COVID-19 pandemic has significantly altered shopping patterns. The emergence of the internet, mobile devices, and social media has interconnected various information across different distribution channels, thereby innovating consumers
Source: Journal of Channel and Retailing
Authors: Sooyeon Cho, Seung-Chang Lee
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4404421958